---
title: Ad Schedule Analytics
description: "The Ad Schedules section under Analytics shows how your ad schedules perform: how many ad requests were sent, how many of them were filled, and in which ad slots. An ad schedule defines when ads appear in your video (before, during or after the content, or as an overlay or banner)."
---
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# Ad Schedule Analytics
## Understanding the Ad Schedules reports
The **Ad Schedules** section under **Analytics** shows how your ad schedules perform: how many ad requests were sent, how many of them were filled, and in which ad slots. An ad schedule defines when ads appear in your video (before, during or after the content, or as an overlay or banner).
### How to open ad schedule analytics
1. In the main menu, click **Analytics**.
2. In the report menu, open **AD SCHEDULES**.
3. Select the report you want to view.
4. Use the date picker in the top right corner to set the period (for example **Last 30 days**, or a custom date range).
Each report shows a total chart first, followed by the same data split by device type: **Mobile, Desktop, Smart TV, Tablet** and **Unknown**. If a device panel is empty, there was no data for that device type in the selected period.
### Overview
The Overview report shows how well your ad requests are being filled.
**Fill rate by ad slot** shows the fill rate in percent for each ad slot:
- **Preroll** – ads shown before the video.
- **Midroll** – ads shown during the video.
- **Postroll** – ads shown after the video.
- **Overlay** – non-video ads displayed over the player.
- **Banner** – display ads shown with the player.
**Fill rate** is the share of ad requests that resulted in an ad being shown (impressions ÷ requests). A slot with no bar either had no requests or had none of its requests filled in the selected period.
The device charts compare **Requests** and **Impressions** for each device type.
A low fill rate usually means there was not enough demand for your requests. To find out why, check the **Errors** report in the **Ads** section.
### Operating system
Shows which operating systems your ad requests came from (for example Windows, Android, iOS, macOS, Linux), in total and per device type.
### Browser
Shows which browsers your ad requests came from (for example Chrome, Safari, Firefox, Opera). Browsers that could not be identified are grouped under **Other**.
### Geography
Shows the countries your ad requests came from. Smaller markets are grouped under **Other Countries** and **Other**.
Hover over any part of a chart to see the exact number for that country.
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