---
title: Build Your OTT Application
description: TargetVideo's OTT Builder lets you customize and manage your OTT application, including branding, styling, content, and pages.
---
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1. [TargetVideo Knowledge Base](https://helpdesk.target-video.com/?hsLang=en)
2. [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en)
3. [OTT Application](https://helpdesk.target-video.com/content-management?hsLang=en#ott-application)
# Build Your OTT Application
## TargetVideo's OTT Builder lets you customize and manage your OTT application, including branding, styling, content, and pages.
### **Steps:**
- **Login** to CMS and select your site.
- In the left-hand menu, click on the **OTT BUILDER** option.
### **Application Settings**
The Application Settings section allows you to configure basic settings for your OTT application. These configurations include **company branding** and **application preferences**.
#### **Options:**
- **Company name**: Set the name of your company or application.
- **Logo redirect URL**: Set a URL to redirect users when they click on the company logo.
- **Privacy policy link**: Set a URL that links to your company’s privacy policy.
- **App root path when hosting**: Define the root path of your application if you're hosting it under a subdirectory (e.g. /ott-path if your app is hosted at www.your-domain.com/ott-path).
- **OTT URL when hosted**: Set the URL where your application is hosted (e.g. www.your-domain.com/ott-path). This URL is used to generate the sitemap.
- **CMP Script**: Paste a CMP script here to manage user consent for cookies and tracking. This is important for GDPR or other privacy regulation compliance.
- **Upload Logo**: Upload an image of your company/brand logo.
- **Upload favicon**: Upload an image of your company/brand logo.
- **Use search?**: Enable or disable the search functionality within your OTT application.
- **Hide gradient?**: Enable or disable the gradient overlay at the top of your OTT application.
- **Default player**: Select desired player from the drop-down list.
### **iOS & tvOS**
The iOS and tvOS sections allow you to upload icons for your OTT application.
#### **Options:**
- **App store image**: Upload an image of your app icon.
- **WIDTHxHEIGHT image**: Upload an image of your app icon in required format.
### **Styling**
The Styling section provides options to customize the visual appearance of your OTT application. Here, you can **define colors for key UI elements** such as backgrounds, buttons, text, and video details.
#### **Options:**
- **Primary background**: Set the primary page background color for the application.
- **Secondary background**: Set the secondary page background color, useful for highlighting certain sections.
- **Primary button background**: Set the background color for primary buttons.
- **Primary button text**: Set the text color for the primary buttons.
- **Video title text**: Set the text color for video titles.
- **Video description text**: Set the text color for video descriptions.
- **Date text**: Set the text color for video publish dates.
- **Duration background**: Set the background color for video durations.
- **Custom CSS**: Add custom CSS for advanced styling and further customization of your application.
### **App Content**
The App Content section allows you to manage pages and configure their content. Here, you can **add or remove pages**, **reorder them and their content**, and **customize how content will be displayed** for each page individually.
#### **Manage Pages**
Click on **ADD NEW PAGE** or **ADD YOUR FIRST PAGE**. Page edit form will appear.
Here, you can **switch between** **pages** by clicking on the corresponding **tabs** and **remove pages** by clicking the bin icon next to the page name.
#### **Options:**
- **Page label**: Set page label name.
- **Page description**: Set a description for the page metadata.
- **Path**: Set custom URL path (e.g. www.your-domain.com/custom-path).
- **Use featured playlist?**: Enable or disable featured playlist that will be displayed as a slideshow at the beginning of your page. Select desired player and video from the drop-down lists.
- 
#### **Add New Content**
The Add New Content section allows you to select the content **type** (**Playlist** or **Video**) and **layout** (**Carousel**, **Slider**, **Top videos** or **Grid**) for each content element.
#### **Playlist options:**
- **Choose player**: Select desired player from the drop-down list.
- **Choose playlist**: Select desired playlist from the drop-down list.
- **Choose layout**: Select desired layout from the drop-down list.
- **Carousel**
- ****
- **Slider**
- ****
- **Top videos**
- ****
- **Grid**
- ****
- **Show video description**: Enable or disable if video description will be displayed.
- **Show video publish date**: Enable or disable if video publish date will be displayed.
#### **Video options:**
- **Choose player**: Select desired player from the drop-down list.
- **Choose video**: Select desired video from the drop-down list.
- **Choose layout**: Select desired layout from the drop-down list.
- **Promo video**
- ****
Configure your content element and click on the **ADD CONTENT** button. The element will then appear in the **Content Order** section.
#### **Content Order**
The Content Order section allows you to **edit**, **reorder** and **remove** content elements.
#### **Options:**
- **Quick edit icon**: Open a quick edit window.
- **Drag & Drop icon**: Use drag and drop to reorder content elements, or grab the entire element to move it.
- **Remove icon**: Remove a specific content element from the list.
#### **Buttons:**
- **Save**: Save all changes made in the current configuration.
- **Preview**: Open a preview of your OTT application to see how it will look and function before publishing or building it.
- **Download build**: Download the latest generated build of your OTT application. This package can be used for deployment or distribution.
- **Copy sitemap URL**: Copy the URL of your sitemap file.
**Create new build**: Save all changes, initiate a new build of your OTT application and publish it.
- [Video Player](https://helpdesk.target-video.com/video-player?hsLang=en#main-content)
- [Player Templates](https://helpdesk.target-video.com/video-player?hsLang=en#player-templates)
- [General Settings](https://helpdesk.target-video.com/video-player?hsLang=en#general-settings)
- [Amplify Engagement](https://helpdesk.target-video.com/video-player?hsLang=en#amplify-engagement)
- [Sticky Player](https://helpdesk.target-video.com/video-player?hsLang=en#sticky-player)
- [Looks and Skins](https://helpdesk.target-video.com/video-player?hsLang=en#looks-and-skins)
- [Frame](https://helpdesk.target-video.com/video-player?hsLang=en#frame)
- [Share Options](https://helpdesk.target-video.com/video-player?hsLang=en#share-options)
- [Ads](https://helpdesk.target-video.com/video-player?hsLang=en#ads)
- [Plugins](https://helpdesk.target-video.com/video-player?hsLang=en#plugins)
- [Event Callbacks](https://helpdesk.target-video.com/video-player?hsLang=en#event-callbacks)
- [Advanced Player Configuration](https://helpdesk.target-video.com/video-player?hsLang=en#advanced-player-configuration)
- [Outstream Ad Units](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#main-content)
- [Ad Unit Templates](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#ad-unit-templates)
- [In-content Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-general-settings)
- [In-content Ad Unit Sticky Feature](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-sticky-feature)
- [In-content Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-ads)
- [In-slide Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-general-settings)
- [In-slide Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-ads)
- [Event callbacks](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#event-callbacks)
- [Plugins](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#plugins)
- [Monetization](https://helpdesk.target-video.com/monetization?hsLang=en#main-content)
- [Ad Sources](https://helpdesk.target-video.com/monetization?hsLang=en#ad-sources)
- [Ad Schedules](https://helpdesk.target-video.com/monetization?hsLang=en#ad-schedules)
- [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en#main-content)
- [Video Management](https://helpdesk.target-video.com/content-management?hsLang=en#video-management)
- [Video Import](https://helpdesk.target-video.com/content-management?hsLang=en#video-import)
- [Playlists Management](https://helpdesk.target-video.com/content-management?hsLang=en#playlists-management)
- [Embedding](https://helpdesk.target-video.com/content-management?hsLang=en#embedding)
- [Livestream](https://helpdesk.target-video.com/content-management?hsLang=en#livestream)
- [OTT Application](https://helpdesk.target-video.com/content-management?hsLang=en#ott-application)
- [Syndication](https://helpdesk.target-video.com/content-management?hsLang=en#syndication)
- [Digital Rights Management](https://helpdesk.target-video.com/content-management?hsLang=en#digital-rights-management)
- [Content Units](https://helpdesk.target-video.com/content-management?hsLang=en#content-units)
- [AI Content Matching](https://helpdesk.target-video.com/content-management?hsLang=en#ai-content-matching)
- [General](https://helpdesk.target-video.com/general?hsLang=en#main-content)
- [Site Administration](https://helpdesk.target-video.com/general?hsLang=en#site-administration)
- [User Administration](https://helpdesk.target-video.com/general?hsLang=en#user-administration)
- [Announcements](https://helpdesk.target-video.com/general?hsLang=en#announcements)
- [FAQs](https://helpdesk.target-video.com/general?hsLang=en#faqs)
- [Billing](https://helpdesk.target-video.com/billing?hsLang=en#main-content)
- [Payment](https://helpdesk.target-video.com/billing?hsLang=en#payment)
- [Bandwidth](https://helpdesk.target-video.com/billing?hsLang=en#bandwidth)
- [Advertising, Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#main-content)
- [Ads Playback & Troubleshooting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#ads-playback-troubleshooting)
- [Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#reports-analytics)
- [Pre Bidding](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#pre-bidding)
- [Contextual Ads Targeting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#contextual-ads-targeting)
- [Premium Demand Program](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#premium-demand-program)
- [Platform Updates](https://helpdesk.target-video.com/platform-updates?hsLang=en#main-content)
- [TargetVideo Platform Release 8.0](https://helpdesk.target-video.com/platform-updates?hsLang=en#targetvideo-platform-release-8-0)
- [TargetVideo WP Plugin](https://helpdesk.target-video.com/targetvideo-wp-plugin?hsLang=en)
- [FAQs](https://helpdesk.target-video.com/faqs?hsLang=en)
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