Why is my VPAID ad not displaying?

As ads today are mostly VPAID. A VPAID ad consists of a lot of JavaScript programming. It's not just a simple URL to a video pre-roll that gets displayed. There are certain ad guidelines that we as a player and ad creative developers need to abide by so that an ad is under IAB standards. Unfortunately, many ad agencies that create these VPAID ads use sub-par coding and don't abide by the standards set by IAB.

When this happens (it's not that rare), these VPAID ads which are in fact a bunch of JavaScript, can block, hang and do other non-expected behavior. As there is almost no way to make these ad agencies change their ways, we try to do workarounds in the player for them. In most cases, we handle these exceptions but in some rare cases, there is nothing that we can do. When you also add different browser versions on different operating systems which have their own quirks and bugs then you get a very volatile ad eco-system.

If for any reason you see any irregular VPAID behavior, don't hesitate to get in touch with us via a ticket but do have in mind that on certain occasions there is nothing we can do on our end to fix a faulty VPAID ad creative.