Loop ads

The Loop Ads option refers to the behavior where your first preroll slot is considered for ad looping. This feature operates by transforming all ad tags from the first pre-roll slot waterfall into ad pods.

The Simple Loop Ads option will loop your VAST tags, as well as Prebid and Amazon ad tags, at a specified interval to maximize monetization opportunities.

Additionally, you can set up your own Loop Ads configuration (advanced option).

Here are the configuration options for the advanced Loop Ads feature:

1. Number of Waterfall Cycles: Define the number of times your ad pods will be looped.

2. Time Between Waterfall Cycles: Specify the time in seconds for the interval between each waterfall loop. Take good care when setting this number and make sure it is not too low. The player needs time to loop your waterfall and depending on your setup this can take a certain amount of time. Make sure that the player always has enough time to do the entire loop before it starts another iteration.

3. Max Impressions Per Player Session: Set the maximum number of impressions that the player will play back before stopping the looping behavior.

4. Number of Waterfall Cycles with No Impressions: Determine the maximum number of consecutive waterfall runs that do not generate an impression, essentially serving as an ad error limit. A single waterfall cycle is considered as a single ad error if all demand errors out.

Let's illustrate this with an example.

Suppose you configure the following settings:
- Number of Waterfall Cycles: 5
- Time Between Waterfall Cycles: 15 seconds
- Max Impressions Per Session: 10
- Number of Waterfall Cycles with No Impressions: 3

Now, let's say you have a preroll slot with 5 ad tags in a waterfall. These 5 tags will be converted into 5 ad pods, effectively transitioning from regular waterfall behavior to ad pod behavior.

Here's how it works:

• Ad pods will be called one after the other, with each pod having an opportunity to provide an ad impression.
• Ads will be called every 15 seconds for a maximum of 3 cycles or until the maximum number of impressions configured is received (in this case 10), whichever occurs first.
•  Loop Ads behavior stops and will not resume until the next player load.

NOTE: If you want to restrict the number of ad calls to a specific VAST ad tag per player session, you can configure this under the VAST URL ad source settings, Frequency (per ad slot) option.