---
title: Comprehensive Video and Ad Analytics for Publishers
description: TargetVideo Knowledge Base
---
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1. [TargetVideo Knowledge Base](https://helpdesk.target-video.com/?hsLang=en)
2. [Advertising, Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en)
3. [Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#reports-analytics)
# Comprehensive Video and Ad Analytics for Publishers
#### **Track Video Performance and User Engagement in Real Time**
Monitor key metrics in real-time to optimize your creatives and maximize ROI. Gain valuable insights across various dimensions of video performance and audience behavior.
- **Views and Uniques**: Track total views and unique viewers for all your videos and top-performing content.
- **Engagement Metrics**: Get detailed insights into viewer engagement, including watch times and interaction rates.
- **Geography**: Access geographical insights down to the city level, providing a deeper understanding of your audience’s location.
- **Social Media Insights**: Monitor social shares and views across platforms to measure your content's social impact.
- **Device & Platform Information**: Understand which operating systems and platforms (desktop vs. mobile) your viewers are using.
#### **Comprehensive Ad Analytics**
In addition to video performance, our analytics platform provides detailed insights into your ad performance:
- **Ad Analytics by Platform, Browser, and Geography**: View ad performance data segmented by platform, geography, browser, and device type. This helps identify which environments deliver the best results.
- **Prebid Analytics**: Access detailed Prebid data, including bidder performance, revenue per bidder, and how your header bidding setup is performing in real-time.
- **Ad Errors Data**: Get actionable insights into any issues affecting your ad delivery. If no ad is showing, our analytics will pinpoint potential causes, such as failed bid requests or misconfigurations, so you can quickly troubleshoot and resolve problems.
With these insights, you can continuously optimize the user experience, video content strategy, and ad performance to drive better results.
- [Video Player](https://helpdesk.target-video.com/video-player?hsLang=en#main-content)
- [Player Templates](https://helpdesk.target-video.com/video-player?hsLang=en#player-templates)
- [General Settings](https://helpdesk.target-video.com/video-player?hsLang=en#general-settings)
- [Amplify Engagement](https://helpdesk.target-video.com/video-player?hsLang=en#amplify-engagement)
- [Sticky Player](https://helpdesk.target-video.com/video-player?hsLang=en#sticky-player)
- [Looks and Skins](https://helpdesk.target-video.com/video-player?hsLang=en#looks-and-skins)
- [Frame](https://helpdesk.target-video.com/video-player?hsLang=en#frame)
- [Share Options](https://helpdesk.target-video.com/video-player?hsLang=en#share-options)
- [Ads](https://helpdesk.target-video.com/video-player?hsLang=en#ads)
- [Plugins](https://helpdesk.target-video.com/video-player?hsLang=en#plugins)
- [Event Callbacks](https://helpdesk.target-video.com/video-player?hsLang=en#event-callbacks)
- [Advanced Player Configuration](https://helpdesk.target-video.com/video-player?hsLang=en#advanced-player-configuration)
- [Outstream Ad Units](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#main-content)
- [Ad Unit Templates](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#ad-unit-templates)
- [In-content Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-general-settings)
- [In-content Ad Unit Sticky Feature](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-sticky-feature)
- [In-content Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-ads)
- [In-slide Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-general-settings)
- [In-slide Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-ads)
- [Event callbacks](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#event-callbacks)
- [Plugins](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#plugins)
- [Monetization](https://helpdesk.target-video.com/monetization?hsLang=en#main-content)
- [Ad Sources](https://helpdesk.target-video.com/monetization?hsLang=en#ad-sources)
- [Ad Schedules](https://helpdesk.target-video.com/monetization?hsLang=en#ad-schedules)
- [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en#main-content)
- [Video Management](https://helpdesk.target-video.com/content-management?hsLang=en#video-management)
- [Video Import](https://helpdesk.target-video.com/content-management?hsLang=en#video-import)
- [Playlists Management](https://helpdesk.target-video.com/content-management?hsLang=en#playlists-management)
- [Embedding](https://helpdesk.target-video.com/content-management?hsLang=en#embedding)
- [Livestream](https://helpdesk.target-video.com/content-management?hsLang=en#livestream)
- [OTT Application](https://helpdesk.target-video.com/content-management?hsLang=en#ott-application)
- [Syndication](https://helpdesk.target-video.com/content-management?hsLang=en#syndication)
- [Digital Rights Management](https://helpdesk.target-video.com/content-management?hsLang=en#digital-rights-management)
- [Content Units](https://helpdesk.target-video.com/content-management?hsLang=en#content-units)
- [Content Matching](https://helpdesk.target-video.com/content-management?hsLang=en#content-matching)
- [General](https://helpdesk.target-video.com/general?hsLang=en#main-content)
- [Site Administration](https://helpdesk.target-video.com/general?hsLang=en#site-administration)
- [User Administration](https://helpdesk.target-video.com/general?hsLang=en#user-administration)
- [Announcements](https://helpdesk.target-video.com/general?hsLang=en#announcements)
- [FAQs](https://helpdesk.target-video.com/general?hsLang=en#faqs)
- [Billing](https://helpdesk.target-video.com/billing?hsLang=en#main-content)
- [Payment](https://helpdesk.target-video.com/billing?hsLang=en#payment)
- [Bandwidth](https://helpdesk.target-video.com/billing?hsLang=en#bandwidth)
- [Advertising, Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#main-content)
- [Ads Playback & Troubleshooting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#ads-playback-troubleshooting)
- [Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#reports-analytics)
- [Pre Bidding](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#pre-bidding)
- [Contextual Ads Targeting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#contextual-ads-targeting)
- [Premium Demand Program](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#premium-demand-program)
- [Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#analytics)
- [Platform Updates](https://helpdesk.target-video.com/platform-updates?hsLang=en#main-content)
- [TargetVideo Platform Release 8.0](https://helpdesk.target-video.com/platform-updates?hsLang=en#targetvideo-platform-release-8-0)
- [TargetVideo WP Plugin](https://helpdesk.target-video.com/targetvideo-wp-plugin?hsLang=en)
- [FAQs](https://helpdesk.target-video.com/faqs?hsLang=en)
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