---
title: Troubleshooting Analytics Discrepancies
description: TargetVideo Knowledge Base
---
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# Troubleshooting Analytics Discrepancies
**Analytics Data Discrepancies: Common Causes and Troubleshooting Steps**
It is not uncommon to encounter discrepancies between third-party reporting systems and our in-house analytics. We’ve observed media-level variances of up to 20%. To better understand and address these discrepancies, we recommend reviewing the common causes below and following the troubleshooting steps provided.
### Common Causes of Discrepancies
1. **Latency:** Delays between an initial request and media loading can cause count differences. Viewers may navigate away after the video embed but before the third-party system responds with the requested line item.
2. **Tracking Methodologies:** TargetVideo defines its analytics via specific ping definitions. Third-party systems may record dimensions differently or trigger them at different times.
3. **Filtering:** Third-party analytics often use unique filtering methods to exclude pings from sources such as spammers, bots, or spiders, which can lead to different data being reported.
4. **Time zone Differences:** Discrepancies can arise if there are time zone differences between TargetVideo analytics and your custom reporting system.
### Troubleshooting Steps
To resolve discrepancies, follow these steps to systematically identify the root cause:
#### Step 1: Define the Issue
- **How large is the discrepancy?**
A variance under 20% is typically acceptable.
- **How long has the discrepancy been occurring?**
Consider if the discrepancy is new or ongoing.
- **Is it related to a specific day or period?**
If it is, examine any changes made that day (e.g., player updates, custom code, new pages).
- **Is the discrepancy across all media and domains or isolated?**
If it’s isolated, investigate what makes the affected page/media/setup/ad different.
- **Has the discrepancy been constant or has it changed over time?**
If it has changed drastically, consider if measurement definitions have been altered, or if there have been updates to the player or custom code.
#### Step 2: Test the Setup
Build and test different pages to compare analytics from TargetVideo and third-party systems.
- **Test Page #1: TargetVideo Player Only**
- Build a page with only the TargetVideo Player and customer content.
- Capture and compare both TargetVideo Analytics and GA Analytics.
- **Test Page #2: TargetVideo Player + Custom Code**
- Build a page with the TargetVideo Player, customer content, and added custom Player Code.
- Capture and compare both TargetVideo Analytics and GA Analytics.
- **Test Page #3: TargetVideo Player + 3rd Party Analytics**
- Build a page with the TargetVideo Player, customer content, and third-party analytics code.
- Capture and compare both TargetVideo Analytics and GA Analytics.
- **Test Page #4: TargetVideo Player + 3rd Party Analytics + TargetVideo Analytics/GA**
- Build a page with the TargetVideo Player, customer content, and third-party analytics.
- Capture and compare both TargetVideo Analytics and GA Analytics.
- **Test Page #5: Customer Player Code + 3rd Party Analytics + TargetVideo Analytics/GA**
- Build a page with the TargetVideo Player, customer content, and additional custom Player Code.
- Capture and compare both TargetVideo Analytics and GA Analytics.
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