--- title: TV Content Units description: Content Units, Native Unit Options, Playlist Unit Options, Mid-Article Unit Options, Simple Unit Options --- [Skip to content](https://helpdesk.target-video.com/hc/en-us/articles/4416658174610-what-are-targetvideo-content-units#main-content) [More support](https://helpdesk.target-video.com/kb-tickets/new?hsLang=en) [![TargetVideo Logo](https://helpdesk.target-video.com/hs-fs/hubfs/targetvideo_logo_standalone_dark-3.png?width=300&height=49&name=targetvideo_logo_standalone_dark-3.png)](https://target-video.com/) Open main navigation Close main navigation - [More support](https://helpdesk.target-video.com/kb-tickets/new) How can we help you? - There are no suggestions because the search field is empty. 1. [TargetVideo Knowledge Base](https://helpdesk.target-video.com/?hsLang=en) 2. [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en) 3. [Content Units](https://helpdesk.target-video.com/content-management?hsLang=en#content-units) # TV Content Units ## TargetVideo content units offer customizable tools to enhance website layout and audience engagement through smart or custom playlists. Formerly known as widgets, the [TargetVideo content units](https://target-video.com/html5-player-demo/#content-units) are  supplementary tools to enhance user experience and enable publishers to find just a perfect layout for their website’s design and audience. All four content units can be created with smart or custom made playlists and then tailored to improve viewer engagement. ![playlist.png](https://helpdesk.target-video.com/hs-fs/hubfs/Knowledge%20Base%20Import/playlist.png?width=160&height=120&name=playlist.png) ![native.png](https://helpdesk.target-video.com/hs-fs/hubfs/Knowledge%20Base%20Import/native.png?width=160&height=120&name=native.png) ![simple.png](https://helpdesk.target-video.com/hs-fs/hubfs/Knowledge%20Base%20Import/simple.png?width=160&height=120&name=simple.png) ![midarticle.png](https://helpdesk.target-video.com/hs-fs/hubfs/Knowledge%20Base%20Import/midarticle.png?width=160&height=120&name=midarticle.png) In order to create a content unit, please log into your CMS and follow these steps: 1. Select your site from the **MANAGE VIDEOS** option from the header menu. 2. Navigate to the **CONTENT UNITS** section. 3. Create new unit instance by clicking on the **ADD NEW** button and selecting the unit type. New unit settings page will be displayed. ![](https://helpdesk.target-video.com/hs-fs/hubfs/image-png-Apr-29-2025-02-55-01-0995-PM.png?width=670&height=554&name=image-png-Apr-29-2025-02-55-01-0995-PM.png) 4.  You can choose to either create a new optimized player for the unit and set an ad schedule of your preference, or select an existing player configuration and monetization.  ![What-are-targetvideo-content-units\_03](https://helpdesk.target-video.com/hs-fs/hubfs/Imported%20sitepage%20images/What-are-targetvideo-content-units_03.png?width=670&height=444&name=What-are-targetvideo-content-units_03.png) 5\. Next, select the playlist to assign to the content unit. ![What-are-targetvideo-content-units\_04](https://helpdesk.target-video.com/hs-fs/hubfs/Imported%20sitepage%20images/What-are-targetvideo-content-units_04.png?width=670&height=182&name=What-are-targetvideo-content-units_04.png) 6\. Now, you can configure the selected content unit. Adjust the settings based on the unit you’ve chosen. Detailed instructions for each unit are provided below. 7\. Once the unit is **saved**, grab the **embed code** and paste it to your page. #### **Content Units Settings**: [Playlist Unit](https://helpdesk.target-video.com/playlist-content-unit?hsLang=en) [Native Unit](https://helpdesk.target-video.com/native-content-unit?hsLang=en) [Mid-Article Unit](https://helpdesk.target-video.com/mid-article-content-unit?hsLang=en) [Simple Unit Options](https://helpdesk.target-video.com/hc/en-us/articles/4416658174610-what-are-targetvideo-content-units#Simple-Unit-Options) [Standard Lightbox Unit](https://helpdesk.target-video.com/standard-lightbox-content-unit-?hsLang=en) [Vertical Lightbox Unit](https://helpdesk.target-video.com/vertical-lightbox-unit?hsLang=en) [OTT Traffic Driver](https://helpdesk.target-video.com/ott-traffic-driver?hsLang=en) - [Video Player](https://helpdesk.target-video.com/video-player?hsLang=en#main-content) - [Player Templates](https://helpdesk.target-video.com/video-player?hsLang=en#player-templates) - [General Settings](https://helpdesk.target-video.com/video-player?hsLang=en#general-settings) - [Amplify Engagement](https://helpdesk.target-video.com/video-player?hsLang=en#amplify-engagement) - [Sticky Player](https://helpdesk.target-video.com/video-player?hsLang=en#sticky-player) - [Looks and Skins](https://helpdesk.target-video.com/video-player?hsLang=en#looks-and-skins) - [Frame](https://helpdesk.target-video.com/video-player?hsLang=en#frame) - [Share Options](https://helpdesk.target-video.com/video-player?hsLang=en#share-options) - [Ads](https://helpdesk.target-video.com/video-player?hsLang=en#ads) - [Plugins](https://helpdesk.target-video.com/video-player?hsLang=en#plugins) - [Event Callbacks](https://helpdesk.target-video.com/video-player?hsLang=en#event-callbacks) - [Advanced Player Configuration](https://helpdesk.target-video.com/video-player?hsLang=en#advanced-player-configuration) - [Outstream Ad Units](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#main-content) - [Ad Unit Templates](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#ad-unit-templates) - [In-content Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-general-settings) - [In-content Ad Unit Sticky Feature](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-sticky-feature) - [In-content Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-ads) - [In-slide Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-general-settings) - [In-slide Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-ads) - [Event callbacks](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#event-callbacks) - [Plugins](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#plugins) - [Monetization](https://helpdesk.target-video.com/monetization?hsLang=en#main-content) - [Ad Sources](https://helpdesk.target-video.com/monetization?hsLang=en#ad-sources) - [Ad Schedules](https://helpdesk.target-video.com/monetization?hsLang=en#ad-schedules) - 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