What is Brid’s taxonomy-based Contextual Ads Targeting?

Contextual advertising provides you with an opportunity to target the context most relevant to your ads. It utilizes semantic-based targeting, which uses content metadata to enable an easy way to serve ads that correspond to your editorial content by using a simple-single embed code. 

Contextual advertising uses keywords, phrases, media channels and other available information to provide the most relevant query response without the use of cookies.

By using semantic analysis to process the content, our IAB-compliant taxonomy extracts and defines targeting data from the content and classifies them into groups and categories. It uses intelligent algorithms to manage the way data is cataloged and matched to queries. 

Make sure you have the [iab_taxonomy] macro added to your ad tag URL as it is used to collect your page meta data, then pass it to GAM and match information with the targeting campaign. The [iab_taxonomy] macro will be replaced with IAB category information.

Hypothetically, if your content tags contain keywords regarding animated movies, the query parameters returned will be related to categories Movies or Television. In VAST, the iab_taxonomy macro will be used to pass the relevant set of categories. For example, keywords such as "cartoon", "movies", "tv shows", "animation" will fall to categories Movies and Television, and/or their subcategories Animation Movies and Animation TV.

Sample Ad Tag

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_preroll_skippable&sz=640x480&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=[timestamp]&cust_params=[iab_taxonomy]

Response

https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_preroll_skippable&sz=640x480&ciu_szs=300x250%2C728x90&gdfp_req=1&output=xml_vast4&unviewed_position_start=1&env=vp&correlator=435345634563&cust_params=movies%2Canimation%20movies%2Ctelevision%2Canimation%20tv&vpa=auto&vpmute=1&afszv=200x200%2C250x250%2C300x250%2C336x280%2C450x50%2C468x60%2C480x70&is_amp=0&scor=1888660926882845

Supported languages

Our Contextual Ads Targeting service currently supports a limited number of languages. Therefore, the service can be implemented for the following: