---
title: OTT Traffic Driver
description: Content Units, Native Unit Options, Playlist Unit Options, Mid-Article Unit Options, Simple Unit Options
---
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1. [TargetVideo Knowledge Base](https://helpdesk.target-video.com/?hsLang=en)
2. [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en)
3. [Content Units](https://helpdesk.target-video.com/content-management?hsLang=en#content-units)
# OTT Traffic Driver
The OTT Traffic Driver unit is designed to redirect users directly to your OTT application. It presents video content in a compact, engaging layout that encourages click-throughs to your platform.
**Important**: To ensure proper functionality, your server hosting the OTT application must be configured to route all requests to the application's index page. This allows deep linking and ensures seamless redirection from the Traffic Driver unit.
#### **Options:**
- **Content Unit name**: Set the name of your content unit.
- **OTT Url**: Set the URL to your OTT application.
- **Video duration**: Display or hide video durations.
- **Video title**: Display or hide video titles.
- **Play button**: Display or hide play buttons.
- **Title**: Set header title.
- **Choose player**: Select desired player from the drop-down list.
- **Choose playlist**: Select desired playlist from the drop-down list.
- [Video Player](https://helpdesk.target-video.com/video-player?hsLang=en#main-content)
- [Player Templates](https://helpdesk.target-video.com/video-player?hsLang=en#player-templates)
- [General Settings](https://helpdesk.target-video.com/video-player?hsLang=en#general-settings)
- [Amplify Engagement](https://helpdesk.target-video.com/video-player?hsLang=en#amplify-engagement)
- [Sticky Player](https://helpdesk.target-video.com/video-player?hsLang=en#sticky-player)
- [Looks and Skins](https://helpdesk.target-video.com/video-player?hsLang=en#looks-and-skins)
- [Frame](https://helpdesk.target-video.com/video-player?hsLang=en#frame)
- [Share Options](https://helpdesk.target-video.com/video-player?hsLang=en#share-options)
- [Ads](https://helpdesk.target-video.com/video-player?hsLang=en#ads)
- [Plugins](https://helpdesk.target-video.com/video-player?hsLang=en#plugins)
- [Event Callbacks](https://helpdesk.target-video.com/video-player?hsLang=en#event-callbacks)
- [Advanced Player Configuration](https://helpdesk.target-video.com/video-player?hsLang=en#advanced-player-configuration)
- [Outstream Ad Units](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#main-content)
- [Ad Unit Templates](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#ad-unit-templates)
- [In-content Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-general-settings)
- [In-content Ad Unit Sticky Feature](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-sticky-feature)
- [In-content Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-content-ad-unit-ads)
- [In-slide Ad Unit General Settings](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-general-settings)
- [In-slide Ad Unit - Ads](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#in-slide-ad-unit-ads)
- [Event callbacks](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#event-callbacks)
- [Plugins](https://helpdesk.target-video.com/outstream-ad-units?hsLang=en#plugins)
- [Monetization](https://helpdesk.target-video.com/monetization?hsLang=en#main-content)
- [Ad Sources](https://helpdesk.target-video.com/monetization?hsLang=en#ad-sources)
- [Ad Schedules](https://helpdesk.target-video.com/monetization?hsLang=en#ad-schedules)
- [Content Management](https://helpdesk.target-video.com/content-management?hsLang=en#main-content)
- [Video Management](https://helpdesk.target-video.com/content-management?hsLang=en#video-management)
- [Video Import](https://helpdesk.target-video.com/content-management?hsLang=en#video-import)
- [Playlists Management](https://helpdesk.target-video.com/content-management?hsLang=en#playlists-management)
- [Embedding](https://helpdesk.target-video.com/content-management?hsLang=en#embedding)
- [Livestream](https://helpdesk.target-video.com/content-management?hsLang=en#livestream)
- [OTT Application](https://helpdesk.target-video.com/content-management?hsLang=en#ott-application)
- [Syndication](https://helpdesk.target-video.com/content-management?hsLang=en#syndication)
- [Digital Rights Management](https://helpdesk.target-video.com/content-management?hsLang=en#digital-rights-management)
- [Content Units](https://helpdesk.target-video.com/content-management?hsLang=en#content-units)
- [AI Content Matching](https://helpdesk.target-video.com/content-management?hsLang=en#ai-content-matching)
- [General](https://helpdesk.target-video.com/general?hsLang=en#main-content)
- [Site Administration](https://helpdesk.target-video.com/general?hsLang=en#site-administration)
- [User Administration](https://helpdesk.target-video.com/general?hsLang=en#user-administration)
- [Announcements](https://helpdesk.target-video.com/general?hsLang=en#announcements)
- [FAQs](https://helpdesk.target-video.com/general?hsLang=en#faqs)
- [Billing](https://helpdesk.target-video.com/billing?hsLang=en#main-content)
- [Payment](https://helpdesk.target-video.com/billing?hsLang=en#payment)
- [Bandwidth](https://helpdesk.target-video.com/billing?hsLang=en#bandwidth)
- [Advertising, Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#main-content)
- [Ads Playback & Troubleshooting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#ads-playback-troubleshooting)
- [Reports & Analytics](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#reports-analytics)
- [Pre Bidding](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#pre-bidding)
- [Contextual Ads Targeting](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#contextual-ads-targeting)
- [Premium Demand Program](https://helpdesk.target-video.com/advertising-reports-analytics?hsLang=en#premium-demand-program)
- [Platform Updates](https://helpdesk.target-video.com/platform-updates?hsLang=en#main-content)
- [TargetVideo Platform Release 8.0](https://helpdesk.target-video.com/platform-updates?hsLang=en#targetvideo-platform-release-8-0)
- [TargetVideo WP Plugin](https://helpdesk.target-video.com/targetvideo-wp-plugin?hsLang=en)
- [FAQs](https://helpdesk.target-video.com/faqs?hsLang=en)
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