---
title: Video Analytics
description: "The Videos section under Analytics shows how your video content performs: how often it is loaded and played, how far viewers watch, and who your audience is."
---
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# Video Analytics
## Understanding the Videos reports
The **Videos** section under **Analytics** shows how your video content performs: how often it is loaded and played, how far viewers watch, and who your audience is. Each report shows a total chart first, followed by the same data split by device type: **Mobile, Desktop, Smart TV, Tablet** and **Unknown** (devices that could not be identified).
If a device panel is empty, there was no data for that device type in the selected period.
### Overview
The Overview report compares **Plays vs. Impressions**, showing how often your player was loaded and how videos were started:
- **Impression** – the player was loaded on a page.
- **Auto Play** – the video started automatically.
- **Click to Play** – the viewer started the video manually.
- **Other** – starts that do not fall into the categories above.
Use this report to see how many loaded players turn into actual plays, and how this differs between devices.
Your shared videos
Shows the same Plays vs. Impressions breakdown, limited to videos **you have shared** with other inhouse publishers. Use the dropdown at the top to filter by a specific partner, or select **All**.
### Videos shared to you
Shows the Plays vs. Impressions breakdown for videos **other inhouse publishers have shared with you** and that run on your properties. The dropdown filter works the same way.
### Top Videos
Lists your best-performing videos, with these columns for each:
- **Video plays** – number of times the video was played.
- **Video likes** – number of likes.
- **Ad imps.** – ad impressions served with this video.
- **Total bandwidth** – data volume delivered for this video.
Use **Download report** in the top right corner to export the list.
### Engagement
Shows how far viewers get through your videos, from player start to completion:
- **Player-start** – the player was initialised.
- **Play** – the video started playing.
- **25% / 50% / 75% / 100%** – the share of the video viewers reached.
- **Playback** – total playback events.
A steep drop between Play and 25% usually means viewers leave early. Consider shorter videos, a stronger opening, or a different player placement.
### Operating system
Shows which operating systems your viewers use (for example iOS, Android, Windows, macOS, Linux), in total and per device type.
### Browser
Shows which browsers your videos are watched in (for example Chrome, Safari, Firefox, Opera). In-app browsers, such as Facebook’s built-in browser, appear as separate entries. A high share there means a large part of your traffic comes from social media.
### Socials
Shows which social media your videos are watched on (for exemple Instagram, Facebook, TikTok, etc.)
### Geography
Shows the countries your viewers come from. Smaller markets are grouped under **Other Countries** and **Other**. If a legend has more entries than fit, use the arrows below it to see the next page.
### Traffic sources
Shows the websites (domains) where your videos were played. This helps you compare performance across your sites and spot traffic from domains you don’t expect.
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